Jessica Mastors

If your success depends on other people saying yes, and you are *not* embedding the key tenets of your brand, product, strategy or world-changing idea into a larger narrative that your audience can see themselves inside, then you are leaving valuable currency on the table. Welcome to the Narrative Economy, where "value" is measured in meaning, purpose, connection, emotion and identity -- all uniquely human differentiators in the age of AI, all transacted constantly via story.Applicable wherever your success depends on other people -- talent, investors, employers, decision makers, gate keepers, admission officers, board or community members -- anywhere you'd prefer not to have to watch *eyes glazing over* while you talk. Magic n. "the art of changing consciousness at will."Learn more (and say hello!): http://jessicamastors.com