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Growth · Sales Interview Guide

How to Pass the Octopus Energy Sales Interview in 2026

The Octopus Energy DNA (TL;DR)

Octopus Energy seeks individuals passionate about green energy, customer advocacy, and collaborative problem-solving. They assess alignment with their "tentacles" (values) like honesty, simplicity, and a drive to make a positive impact, alongside practical skills and adaptability.

English original + your local-language translation

Tech and global multinational interviews are most often conducted in English. For industries like luxury, finance, or pharma, the working language may be local. We show every question in English first — alongside your local-language translation — so you can prep in whichever language your interviewer ends up using.

The Octopus Energy Interview Loop

Your onsite loop will typically consist of 5 rounds.

  1. 1

    Round 1

    Recruiter Screen
    Motivation, territory fit, logistics.
  2. 2

    Round 2

    Sales Pitch / Demo
    Pitching the company's product to a mock prospect.
  3. 3

    Round 3

    Deal Strategy
    Pipeline management, multi-stakeholder navigation, MEDDIC qualification.
  4. 4

    Round 4

    Customer Discovery
    Asking diagnostic questions, surfacing pain, qualifying.
  5. 5

    Round 5

    Behavioral / Leadership
    Past evidence of ownership, influence, resolving conflict.

The Danger Zone: Top Reasons Candidates Fail

Based on our database of Octopus Energy interview outcomes, avoid these common traps:

  • Failing to quantify the problem in terms the business cares about (e.g., percentage of revenue, impact on specific departments).
  • Not clearly articulating the steps taken to resolve the conflict.
  • Describing the situation without explaining their actions or the resolution.
  • Not asking follow-up questions to understand the *consequences* of high costs (e.g., impact on profitability, budget constraints, operational issues).

Test Yourself: Real Octopus Energy Questions

Three real prompts pulled from our database.

Type · Surfacing Pain

A prospect mentions their energy bills are 'a bit high.' How do you dig deeper to uncover the specific pain points and quantify the impact of these high costs on their business?

Type · Ownership

Tell me about a time you took ownership of a marketing project or initiative that was facing significant challenges. What was the situation, what did you do, and what was the outcome?

Type · Pipeline Management

Describe your process for managing your sales pipeline. How do you prioritize leads and ensure you're focusing on the opportunities most likely to close?

+ many more questions, signals, and worked examples

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Octopus Energy Interview Question Bank

A sample from our database, grouped by round. Sign up to see the full set.

9 of 19 questions shown

1

Recruiter Screen

1
  1. 1

    Type · Motivation

    Why are you interested in a sales role at Octopus Energy, specifically within the energy sector?
2

Sales Pitch / Demo

3
  1. 2

    Type · Product Pitch

    Imagine you're speaking to a small business owner who is currently with a traditional energy provider and is concerned about rising energy costs and their carbon footprint. Pitch them Octopus Energy's business energy solutions.
  2. 3

    Type · Objection Handling

    During your pitch, the business owner says, 'Your prices seem a bit high compared to my current provider, and I'm not sure I trust a new company with my energy supply.' How do you respond?
  3. + 1 more questions in this round (sign up to unlock)
3

Deal Strategy

3
  1. 4

    Type · Pipeline Management

    Describe your process for managing your sales pipeline. How do you prioritize leads and ensure you're focusing on the opportunities most likely to close?
  2. 5

    Type · MEDDIC Qualification

    Explain how you would use the MEDDIC framework to qualify a large enterprise deal for Octopus Energy's commercial solutions.
  3. + 1 more questions in this round (sign up to unlock)
4

Customer Discovery

3
  1. 6

    Type · Diagnostic Questioning

    You're starting a discovery call with a potential commercial client. What are the first 3-5 diagnostic questions you would ask to understand their current energy situation and potential needs?
  2. 7

    Type · Surfacing Pain

    A prospect mentions their energy bills are 'a bit high.' How do you dig deeper to uncover the specific pain points and quantify the impact of these high costs on their business?
  3. + 1 more questions in this round (sign up to unlock)
5

Behavioral / Leadership

9
  1. 8

    Type · Conflict Resolution

    Tell me about a time you had a significant disagreement with a colleague or stakeholder. How did you approach the situation, and what was the outcome?
  2. 9

    Type · Ownership

    Tell me about a time you took full ownership of a problem or project that wasn't explicitly assigned to you, and what was the outcome?
  3. + 7 more questions in this round (sign up to unlock)

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Interview tracks at Octopus Energy

How Octopus Energy's DNA translates across functions. Pick your role.

Sales roles require demonstrating an understanding of Octopus's unique value proposition in the energy market, building strong client relationships, and effectively articulating complex energy solutions. They seek proactive individuals who can drive growth for Kraken Technologies or B2B energy services.

Surfacing Pain

A prospect mentions their energy bills are 'a bit high.' How do you dig deeper to uncover the specific pain points and quantify the impact of these high costs on their business?

Ownership

Tell me about a time you took ownership of a marketing project or initiative that was facing significant challenges. What was the situation, what did you do, and what was the outcome?

+ 1 more

Unlock the Sales grading rubric for Octopus Energy

See full Sales guide

Compare Octopus Energy with other tech interviews

Same DNA, different bar. Browse the closest companies in our database and see how their loops differ.

Practice Octopus Energy interviews end-to-end

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