Question“Design a product to help new parents in their first 90 days.”
Weak answer
I would build an app with a feed of parenting tips, a forum to talk to other parents, and reminders for feeding and sleep. New parents are stressed, so an all-in-one app would really help them stay organised.
Strong answer
Comprehend: I will assume we are optimising for engagement, not revenue, in year one. Identify: new parents split into first-time and experienced, and into solo vs partnered. I will solve for first-time, solo-at-home parents, who feel the most isolated. Report: their top jobs-to-be-done are "is this normal?", "am I doing this right?", and "I need a break". Cut through: I will prioritise reassurance, because it underpins the other two. List: an on-demand video line to a nurse, an AI symptom-checker tuned for newborns, or a peer-match to one vetted parent. Evaluate: the nurse line builds the most trust but is operationally heavy, so I would start with the AI checker and a clear escalation to a human. Summarize: for first-time solo parents, ship an AI newborn-reassurance checker with one-tap escalation to a nurse, measured by weekly active reassurance sessions.
Why the strong version wins: The strong answer clarifies the goal first, picks one segment instead of "all parents", lists real needs before features, prioritises explicitly, and recommends one solution with a metric. The weak answer jumps straight to a feature list for everyone, which is exactly what CIRCLES is designed to stop.
