Hattie Pmm

Product Marketing is supposed to be a strategic growth lever. Not a do everything, fix everything, make the deck role.If you are a PMM, you have probably lived the opposite:* You are accountable for outcomes without the authority.* You are asked to be “strategic” while your week is eaten by random requests.* You quietly drive launches and GTM, then get overlooked for promotions, pay, and headcount.Leadership never sees the real impact of PMM, so the function becomes expendable.You start doubting yourself and asking, “Is it me, or the job?”When Product Marketing is set up right, it protects revenue, de‑risks launches, and keeps your best PMMs from burning out or walking.I am Hattie. I coach B2B SaaS Product Marketing Managers and their leaders to turn PMM into a visible, revenue‑linked strategic function.I focus on three levers that change careers and business results: Strategic VisibilityBuild systems so leadership can see your impact in their language: revenue, risk, and focus. That is how you become the obvious pick for promotions, raises, and critical projects. Strategic EffectivenessFocus your time on work that actually moves the needle for the business, with direct metrics: fewer random requests, more projects that drive revenue, retention, and clear strategic impact. Strategic LeadershipShift from helpful executor to calm operator who shapes decisions early, influences cross‑functionally, and is invited into the rooms that actually decide the roadmap and GTM.I help you go from overworked and overlooked to visible, valued, and in control of your career. That has looked like securing promotions, negotiating higher comp, protecting roles during layoffs, and exiting toxic situations with leverage.For managers and execsI help your PMMs:* Create clearer impact on pipeline, expansion, and retention, not just activity.* Communicate impact in a way ELT respects.* Drive cleaner, more effective GTM and enablement.* Reduce burnout and quiet quitting in a role that is noto