Ron Bates

Executive coach to C‑suite and senior leaders who want to accelerate their careers, increase their executive influence, and lead at a higher level. The work centers on executive value — helping leaders articulate the economic value they create and leverage GenAI as a practical leadership multiplier. 25+ years of coaching; one through‑line: executives who clearly communicate their value have disproportionately better career and compensation outcomes. I help companies and executives do 5 things: 1. Know what you've done - deconstruct, reconstruct, and self-assess the value you've delivered. 2. Know your potential - clearly articulate how you've delivered value, and your potential to deliver differentiated value. 3. Know the source of your value - articulate why you do what you do. 4. Identify and close the gaps to achieve your potential. 5. Act! Knowledge is inert. Acting on what you know is what counts. I coach executives every day on how to leverage GenAI to be more effective — not as a technology exercise, but as a practical leadership multiplier for output, influence, and decision quality. In 25+ years of executive coaching, I've never heard an executive say, "I'm not interested in getting paid what I'm worth." Most aren't. The inflection points where that gap closes are the career moments where your value is either visible or invisible — and the leaders who can articulate it clearly win disproportionately. Results: I've helped multiple clients negotiate approximately 40% to 2.4× improvements in total compensation. 7 of my most recent 14 clients have doubled their compensation. Outcomes vary by executive, role, company, and market. Clients include C‑suite leaders (COO, CFO, CIO, CDO, CMO, CRO, CISO, etc.) and senior executives at ABB, Salesforce, Bayer, BCG, AIG, T‑Mobile, Amazon/AWS, Dell, Cognizant, HPE, PayPal, Cisco, American Express, Ericsson, London Stock Exchange Group, Booz Allen Hamilton, SC Johnson, Coca‑Cola, Adobe, MunichRE, NBCUniversal, Oracle,