Bernadette Martin

Storytelling is integral to my career as Founder of Visibility Branding, Career Coach and Host of the Storytelling Salons. An evangelist about the power and impact of storytelling (supported by neurological research), I can’t help but spread the word with clients, on the speaker circuit and in corporate and academic environments. Once upon a time this valley girl (born in Los Angeles) of Irish, French and German descent was smitten by the thought of faraway places with castles, temples and pyramids. This led to backpacking in Europe, summer jobs in Liechtenstein, a stint at Club Med in Switzerland, and language studies in French, German and Chinese. The crowning glory was an MBA from Thunderbird School of Global Management that launched a career in marketing and branding in Europe, Asia and the US. Brands included American Express in the UK, Saatchi & Saatchi in Taiwan, and various startups. In 2005, the entrepreneurial spirit beckoned, coinciding with discovering the power of fusing personal branding & storytelling. Launching VISIBILITY BRANDING, my mission as a career coach is to help professionals develop the art of storytelling. As a resource for my clients, I authored “Storytelling about Your Brand Online & Offline”. Replete with tips, tools, stories, examples, and interviews it guides clients through my signature process of DISCOVER, DEVELOP, DOCUMENT & DISTRIBUTE. In parallel with coaching, I lecture, develop courses and present in academia (ExecEd, MBA and undergraduate levels at INSEAD, IMD, HEC, Thunderbird, Seattle University), in corporations (IBM, Orange, SAP), and associations (Project Management Institute, Certified Financial Analyst Institute, How Woman Lead and Professional Women’s Network). I call Paris, the “City of Light” home; however, I work virtually and onsite with clients across the globe. Known as the “Networking Queen”, I’ve been described as “a professional matchmaker who keeps clients on her radar for opportunities”. Admittedly a natu