Janice Burch

Book your Career Strategy Session here: https://calendly.com/barry-breit/igniting-your-job-search-leadership-success Senior leaders are not overlooked because they lack experience. They are overlooked because their value is not positioned with enough precision. I work with executives who need sharper positioning, stronger narrative control, and a market presence that reflects the level at which they operate. As Co-Founder of Executive Waypoint, I partner with executive leaders navigating consequential career decisions, including executive transitions, board opportunities, advisory or fractional paths, consulting launches, leadership brand expansion, and broader efforts to redefine how they are known in the market. This work begins well before a document is written. I help clients identify the through lines across their career, define the problems they are trusted to solve, clarify the impact of their leadership, and shape a professional narrative that supports where they want to go next. We surface what is most strategic, differentiated, and relevant, then align it with goals. That positioning work may support: * Executive and leadership brand strategy * Career direction and transition strategy * Board, advisory, consulting, and fractional positioning * Professional narrative development and messaging * Interview, outreach, and market-facing communication * Supporting materials that carry that strategy into the market Clients do not simply leave with a stronger presentation. They leave with greater command of their value, stronger confidence in how they communicate it, and a more deliberate foundation for pursuing what is next. My background as a nationally recognized, award-winning journalist and PR strategist deeply informs how I do this work. I understand how perception is formed, how credibility is built, and how to ask the questions that uncover substance many accomplished leaders leave unsaid when describing themselves. In addition to my communication