Joanne Sparrow

You don’t need to apply to more jobs.You need to apply with intention - and be visible to the people who actually hire.I’m Joanne Sparrow, HR Director turned Career Coach with over 20 years of experience hiring, interviewing, and promoting talent across PR, Communications, Marketing, and Corporate environments, including global agencies like Hill+Knowlton/WPP. I’ve interviewed thousands of candidates, hired top performers, and watched incredibly capable professionals stay stuck - not because they weren’t qualified, but because they were using outdated job search strategies in a market that no longer works that way.Today, I help PR, Communications, and Marketing professionals:* Get discovered by recruiters and hiring managers* Stop “spray‑and‑pray” applying* Build visibility before roles are even posted* Ace interviews with confidence* Negotiate offers that increase pay by 20%+ on averageWhat makes my approach different - I don’t help you chase jobs.I help you become the candidate hiring teams are already looking for.Inside my coaching programs, you’ll learn how to:* Position your experience so it converts to interviews* Show up strategically on LinkedIn (without posting for the sake of it)* Network with purpose - not awkward cold outreach* Navigate interviews like someone who understands how decisions are actually made* Break the cycle of job‑search burnoutThis is for you if:* You’re in PR, Communications, Marketing, or a corporate role* You’re early to mid‑career (or stepping into leadership)* You want a clear strategy, not résumé templates or generic advice This is not for job seekers looking for quick hacks and hesitant to take bold action. DM me “READY” to learn about my group coaching programs, masterclasses, or to start your strategic job search plan.* Fun fact: I’m also a licensed pilot - because I believe careers, like flying, require skill, preparation, and the right conditions to take off.