Craig Mcalpine

I’m privileged to lead MyCareerBrand and Pitch. Each provides support for job search and career development.MyCareerBrand:MyCareerBrand was established in 2011 to provide career coaching, including Career Transition and Outplacement, Job Search Strategy, Go-to-Market and Onboarding. Clients range from field, office support, to executive leadership and directors in New Zealand, Australia, and other countries. We are engaged by individuals who want to build a solid job search strategy and organisations that require quality, affordable support for their people to navigate redundancy and career transition.MyCareerBrand Coaching:Value PropositionPersonal BrandingCVLinkedInCover LetterInterview SkillsNetworkingJob Opportunity CaptureJob SelectionOnboardingCareer DevelopmentPitch:A solution for recruiters, employers and job seekers, aligning business problems with problem solvers.Pitch cuts through the friction of traditional recruitment, saving time and delivering quality outcomes for each stakeholder.Along with fit, candidates and employers are able to address two questions;“What are the problems I solve?”“What are the problems I need solving?”Correlating business problems with candidates lived experience, skills and strengths, provides job seekers with the ability to develop a clear value proposition in a format that is easy for hiring managers to align capability with requirements.Outputs also include CV, LinkedIn and interview content plus role alignment and capability matrix.Pitch cuts through the noise, identifying candidates that have done what employers need to get done, now.CLIENT FEEDBACK:"​He coached me to significantly improve my CV and LinkedIn profile."Dave”Supported and clarified my decision-making process through a multi-role offer situation and helped me to think outside the box."​Sam"​Deeply experienced, is adept at positively challenging, and guiding towards powerful solutions"David"As a mentor, Craig gave me the psychological boost to my morale at a ti