Working with AF Selection for your 2026 job search
AF Selection is a UK-based recruitment consultancy specializing in the digital, PR, design, and marketing sectors. They connect creative and commercial professionals with roles across business services. The most important thing to know is that they operate as a niche partner, focusing on specific industry expertise rather than high-volume generalist placement.
Who pays AF Selection
Paid by the employer, not by you.
AF Selection earns a fee from the company that hires you, usually a share of your first-year salary or a margin on your contract rate. Their client is that company.
What that means for you
Expect roles that fit their open vacancies before roles that fit your plan. Ask which company a role is for before your CV goes anywhere, and apply direct where you can.
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Sectors we track
Global
Presence
Source: JobMentis Agency Directory, 29,247 agencies across 102 markets, 2026.
Their side
Sectors
What specific roles and industries does AF Selection cover?
AF Selection focuses exclusively on the creative and digital economy, placing candidates within PR, design, marketing, and digital transformation teams. They handle roles ranging from mid-level specialists to senior management positions. By concentrating on these business services, they maintain deep networks with employers who value specific technical and creative skill sets.
Where you meet
How does the staffing process work for a candidate?
The process begins with a review of your portfolio or CV against current client requirements in the digital and marketing space. If your profile aligns, a consultant will reach out to discuss your career goals and specific project experience. They then act as your advocate, presenting your credentials to hiring managers and managing the interview logistics on your behalf.
What should I expect once I engage with the agency?
Once you are registered, you can expect a professional, consultative relationship where communication is tied to relevant opportunities. They do not charge candidates fees, as their services are paid for by the hiring organizations. Expect clear timelines for feedback after interviews, though keep in mind that their pace is dictated by the specific hiring needs of their clients.
Your side
How can I get on AF Selection's radar?
To stand out, ensure your CV or portfolio explicitly highlights your impact in digital or PR campaigns rather than just listing job titles. Use industry-standard keywords related to your specific design or marketing niche to help their search tools identify your profile. Proactively reaching out with a brief note about your current availability and specific sector experience is more effective than a generic application.
Is AF Selection the right fit for my job search?
AF Selection is an excellent partner if you are a professional in the PR, design, or digital marketing sectors looking for specialized representation. If your career path lies outside of these creative and business service niches, you will likely find better results with a generalist agency. They are best suited for candidates who want a consultant who understands the nuances of the creative industry.
How to work with AF Selection: candidate playbook
- Tailor your CV to highlight specific digital or PR campaign results.
- Include a link to your online portfolio or professional showcase.
- Use industry-specific terminology to match current marketing and design trends.
- Keep your consultant updated on your interview status with other firms.
- Request a brief introductory call to discuss your long-term career goals.
Frequently asked questions
Should I register with multiple agencies while working with AF Selection?
Yes, it is standard practice to register with multiple agencies, especially in the competitive UK creative market. Just ensure you keep a record of which agency has submitted your CV to which company to avoid duplicate applications.
What happens to my data after I submit my CV?
Your data is stored in their secure database to be matched against future vacancies. They are required to comply with UK data protection regulations, meaning they cannot share your details with a prospective employer without your explicit permission.
Should I still apply directly to companies if AF Selection is representing me?
You should coordinate this with your consultant. If they have already submitted your profile to a specific client, applying directly can cause confusion and may disqualify you from the process.
What is the best way to follow up if I haven't heard back?
A polite, concise email one week after your initial submission is appropriate. Focus your follow-up on any new skills or portfolio updates that might make you a stronger candidate for their current client list.
Applying through AF Selection?
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General guidance for candidates. JobMentis is not affiliated with the agencies listed.