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Enterprise · Strategy Consultant Interview Guide

How to Pass the Interpublic Group (IPG) Strategy Consultant Interview in 2026

The Interpublic Group (IPG) DNA (TL;DR)

IPG values candidates who demonstrate strong strategic thinking, client-centricity, and a collaborative spirit. They look for individuals passionate about the advertising industry, capable of innovative problem-solving, and who align with their diverse agency cultures and global client demands.

The Interpublic Group (IPG) Interview Loop

Your onsite loop will typically consist of 5 rounds.

  1. 1

    Round 1

    Recruiter Screen
    Motivation, fit, why consulting.
  2. 2

    Round 2

    Case Interview
    Market sizing, profitability, market entry, M&A — structured problem-solving with hypothesis-driven analysis.
  3. 3

    Round 3

    PEI / Personal Experience
    STAR-style stories on leadership, entrepreneurial drive, personal impact.
  4. 4

    Round 4

    Fit / Partner Round
    Why this firm, why this office, deeper resume walkthrough with senior partner.
  5. 5

    Round 5

    Behavioral / Leadership
    Past evidence of ownership, influence, resolving conflict.

The Danger Zone: Top Reasons Candidates Fail

Based on our database of Interpublic Group (IPG) interview outcomes, avoid these common traps:

  • Failing to articulate the impact or outcome of their initiative.
  • Blaming the other party entirely without acknowledging their perspective.
  • Suggesting too many features, making the MVP overly complex and costly.
  • Blaming others or external factors for the failure.

Test Yourself: Real Interpublic Group (IPG) Questions

Three real prompts pulled from our database.

Type · Past Ownership

Tell me about a time you took ownership of a project or initiative that was outside your defined responsibilities, and what was the outcome.

Type · Profitability

IPG is considering acquiring a smaller competitor in the marketing automation SaaS space. How would you assess the potential profitability of this acquisition, considering both revenue synergies and cost efficiencies?

Type · Personal Impact

Tell me about a time your work had a significant positive impact on a project, team, or organization. How did you achieve this impact?

+ many more questions, signals, and worked examples

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Interpublic Group (IPG) Interview Question Bank

A sample from our database, grouped by round. Sign up to see the full set.

9 of 19 questions shown

1

Recruiter Screen

1
  1. 1

    Type · Motivation

    Why are you interested in a strategy consulting role at Interpublic Group (IPG), specifically within our SaaS and enterprise solutions focus?
2

Case Interview

4
  1. 2

    Type · Market Sizing

    Estimate the total addressable market (TAM) for AI-powered customer data platforms (CDPs) for mid-sized e-commerce businesses in North America over the next three years.
  2. 3

    Type · Profitability

    IPG is considering acquiring a smaller competitor in the marketing automation SaaS space. How would you assess the potential profitability of this acquisition, considering both revenue synergies and cost efficiencies?
  3. + 2 more questions in this round (sign up to unlock)
3

PEI / Personal Experience

3
  1. 4

    Type · Leadership

    Tell me about a time you led a team through a significant change or uncertainty. What was the situation, what was your role, what actions did you take, and what was the result?
  2. 5

    Type · Entrepreneurial Drive

    Describe a situation where you identified an unmet need or opportunity and took the initiative to create something new or improve an existing process/product. What was the outcome?
  3. + 1 more questions in this round (sign up to unlock)
4

Fit / Partner Round

2
  1. 6

    Type · Firm Interest

    Based on your understanding of IPG's strategic priorities in the SaaS and enterprise solutions market, what do you see as our biggest challenge in the next 2-3 years, and how could a strategy consultant help address it?
  2. 7

    Type · Resume Deep Dive

    Walk me through your experience at [Previous Company/Project] where you [mention a specific accomplishment from resume]. What was the context, your specific role, the key challenges, and the ultimate outcome?
5

Behavioral / Leadership

9
  1. 8

    Type · Ownership

    Tell me about a time you took initiative to solve a problem or improve a process that was outside your direct responsibility. What was the situation, what did you do, and what was the outcome?
  2. 9

    Type · Resilience

    Describe a time you faced a significant setback or failure in a sales pursuit. How did you handle it, what did you learn, and how did it change your approach moving forward?
  3. + 7 more questions in this round (sign up to unlock)

Unlock the full Interpublic Group (IPG) question bank

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Interview tracks at Interpublic Group (IPG)

How Interpublic Group (IPG)'s DNA translates across functions. Pick your role.

Strategy consultants at IPG must demonstrate robust analytical skills, market foresight, and the ability to translate complex data into actionable client strategies. They value innovative thinkers who can develop compelling communication plans, understand consumer behavior, and drive measurable business outcomes for brands.

Past Ownership

Tell me about a time you took ownership of a project or initiative that was outside your defined responsibilities, and what was the outcome.

Profitability

IPG is considering acquiring a smaller competitor in the marketing automation SaaS space. How would you assess the potential profitability of this acquisition, considering both revenue synergies and cost efficiencies?

+ 1 more

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Compare Interpublic Group (IPG) with other tech interviews

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