How long does the Vivino interview process take?

Most candidates spend between 4 and 8 weeks from recruiter screen to offer. The onsite loop itself runs in a single day or is split across two half-days, with debrief and offer typically within 5 business days after.

How should I prepare specifically for Vivino?

Focus on three things: (1) the company DNA shown above — what they actually grade for, (2) the rounds in your loop, especially the round most candidates underestimate, and (3) drilling on the question types in this guide using a structured framework like CIRCLES or STAR.

Does this apply to engineering or design roles at Vivino?

The DNA stays the same — what changes is the round mix. SWE candidates face coding screens instead of Product Sense; designers face portfolio reviews and design exercises. The "what they value" and behavioral signals carry across all functions.

Other roles at Vivino:Product Manager Software Engineer Sales Customer Success Marketing Brand Manager Supply Chain

Growth · Brand Manager Interview Guide

How to Pass the Vivino Brand Manager Interview in 2026

The Vivino DNA (TL;DR)

Vivino's 'Buy the Right Wine' mission drives evaluation for candidates who can enhance user discovery and trust. Interviewers look for clear articulation of how past work directly impacted user decisions, especially around product clarity and data interpretation for wine selection.

The Vivino Interview Loop

Your onsite loop will typically consist of 5 rounds.

1
Round 1
Recruiter Screen
Motivation, brand affinity, category interest, fit.
2
Round 2
Brand Strategy Case
Brand positioning, repositioning, launching a new SKU, defending share against a challenger.
3
Round 3
Marketing Mix
Pricing, distribution, promotion strategy, ATL vs BTL trade-offs, ROI on activation.
4
Round 4
Consumer Insights
Reading research data, identifying consumer tensions, translating insight to action.
5
Round 5
Behavioral / Leadership
Past evidence of ownership, influence, resolving conflict.

The Danger Zone: Top Reasons Candidates Fail

Based on our database of Vivino interview outcomes, avoid these common traps:

Failing to articulate their specific actions and contributions.
Failing to articulate their specific actions and the impact they had.
Describing a task that was part of their job
Failing to mention the positive impact or resolution.

Test Yourself: Real Vivino Questions

Three real prompts pulled from our database.

Type · Ownership

Tell me about a time you took ownership of a project or a significant problem that wasn't explicitly assigned to you. What was the situation, what did you do, and what was the outcome?

Type · Influence

Describe a time you had to influence a key decision-maker or stakeholder who was initially resistant to your idea or proposal. How did you approach it?

Type · Ownership & Initiative

Tell me about a time you took initiative to solve a problem that wasn't explicitly assigned to you. What was the situation, what did you do, and what was the outcome?

+ many more questions, signals, and worked examples

Unlock the rubric

Vivino Interview Question Bank

A sample from our database, grouped by round. Sign up to see the full set.

9 of 25 questions shown

Recruiter Screen

1
Type · Motivation
What interests you about Vivino's mission and our role in the wine industry, and how does that align with your career aspirations?

Brand Strategy Case

2
Type · Brand Positioning
Vivino is known for its wine scanner and community. How would you evolve our brand positioning to attract a younger, more digitally-native consumer who may be new to wine?
3
Type · New SKU Launch
Imagine Vivino wants to launch its own branded wine line. Outline the key steps you would take to develop and launch this line, considering our existing platform and user base.
+ 1 more questions in this round (sign up to unlock)

Marketing Mix

4
Type · Pricing Strategy
How would you approach pricing for Vivino Premium, considering different user segments and the value proposition of enhanced features?
5
Type · Distribution Strategy
Beyond our app, what other distribution channels or partnerships could Vivino explore to increase wine discovery and purchase, and how would you evaluate their potential?
+ 2 more questions in this round (sign up to unlock)

Consumer Insights

6
Type · Data Interpretation
We see a 15% increase in users scanning wines from Italy but a 5% decrease in purchases of those wines through the app. How would you interpret this data, and what actions might you consider?
7
Type · Consumer Tensions
Based on your understanding of wine drinkers, what are some key tensions or unmet needs that Vivino could address to deepen user engagement?
+ 1 more questions in this round (sign up to unlock)

Behavioral / Leadership

8
Type · Past Experience
Tell me about a time you had to influence a team or stakeholder to adopt your product vision when they were initially resistant. What was the situation, what did you do, and what was the outcome?
9
Type · Ownership & Initiative
Tell me about a time you took initiative to solve a problem that wasn't explicitly assigned to you. What was the situation, what did you do, and what was the outcome?
+ 12 more questions in this round (sign up to unlock)