Other roles at Informa:Product Manager Marketing Sales

Enterprise · Product Manager Interview Guide

Interview language: English

How to Pass the Informa Product Manager Interview in 2026

The Informa DNA (TL;DR)

Informa's 'Informa Purpose' guides evaluations, seeking individuals who can articulate how their work contributes to clear, measurable outcomes, often referencing past achievements in terms of business impact or market trends. Interviewers assess strategic foresight and the ability to connect daily tasks to the broader company vision, as highlighted in their Full Year Results.

The Informa Interview Loop

Your onsite loop will typically consist of 5 rounds.

1
Round 1
Recruiter Screen
Motivation, basic fit, logistics.
2
Round 2
Product Sense / Design
Customer empathy, creativity, structured design thinking.
3
Round 3
Analytical / Execution
Metrics definition, root-cause debugging, A/B testing.
4
Round 4
Strategy / Estimation
Market sizing, competitive positioning, business trade-offs.
5
Round 5
Behavioral / Leadership
Past evidence of ownership, influence, resolving conflict.

The Danger Zone: Top Reasons Candidates Fail

Based on our database of Informa interview outcomes, avoid these common traps:

Relating a situation where they simply dictated a decision rather than persuading.
Jumping straight to features without defining the target user or their core problems.
Failing to consider potential confounding factors or segmentation of results.
Prioritizing based on personal preference or ease of implementation without clear business justification.

Get the full Informa playbook, free

Every round, the exact grading rubric interviewers score against, all the questions, and unlimited mock-interview practice. Free account, no credit card.

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Test Yourself: Real Informa Questions

Three real prompts pulled from our database.

Type · conflict resolution

Tell me about a time you had a significant disagreement with a colleague or manager regarding a marketing decision. How did you handle it, and what was the outcome?

Type · prioritization

You have a backlog of features for an existing Informa B2B event platform: improved networking tools, a more robust analytics dashboard for exhibitors, and AI-powered content recommendations for attendees. How would you prioritize these?

Type · metrics

We've launched a new content recommendation engine on one of our industry news sites. What key metrics would you track to determine its success, and why?

+ many more questions, signals, and worked examples

Unlock the Informa rubric, free

Informa Interview Question Bank

A sample from our database, grouped by round. Sign up to see the full set.

9 of 14 questions shown

Recruiter Screen

1
Type · motivation
What interests you about Informa, and specifically about a Product Manager role within our media and enterprise divisions?

Product Sense / Design

2
Type · design
Imagine Informa wants to launch a new digital subscription product for professionals in the sustainability sector. How would you approach designing this product from scratch?
3
Type · prioritization
You have a backlog of features for an existing Informa B2B event platform: improved networking tools, a more robust analytics dashboard for exhibitors, and AI-powered content recommendations for attendees. How would you prioritize these?

Analytical / Execution

4
Type · metrics
We've launched a new content recommendation engine on one of our industry news sites. What key metrics would you track to determine its success, and why?
5
Type · debugging
User engagement on a key Informa market intelligence dashboard has suddenly dropped by 15%. How would you investigate the root cause?
+ 1 more questions in this round (sign up to unlock)

Strategy / Estimation

6
Type · market-sizing
How would you estimate the market size for a new virtual event platform targeting the pharmaceutical industry?
7
Type · competitive-analysis
Our competitor, [Competitor Name], has just launched a new AI-powered analytics tool that directly competes with one of our core offerings. How would you analyze their move and formulate a response?
+ 1 more questions in this round (sign up to unlock)

Behavioral / Leadership

8
Type · ownership
Tell me about a time you took ownership of a product or feature that was failing or significantly underperforming. What steps did you take, and what was the outcome?
9
Type · influence
Describe a situation where you had to influence stakeholders (e.g., engineering, sales, marketing, leadership) who had different priorities or opinions about a product decision. How did you gain their buy-in?
+ 3 more questions in this round (sign up to unlock)

Unlock all 14 Informa questions, free

No credit card. Every question with its framework, the grading signals interviewers score against, and a worked answer for each.

Unlock all 14 Informa questions

Interview tracks at Informa

How Informa's DNA translates across functions. Pick your role.

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Practice Informa interviews end-to-end

Informa Mock Interview

Run a live mock interview with our AI interviewer using Informa-style prompts. Get scored on structure, signal, and answer length - exactly how the real loop grades you.

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STAR Stories for Informa Behavioral Rounds

Build a Story Bank of your past wins, mapped to the leadership signals Informa interviewers grade on. Reuse them across every behavioral round.

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Informa Interview Prep Hub

The frameworks behind every Informa round: CIRCLES for product sense, hypothesis-driven debugging for analytical, STAR for behavioral. Learn each one in 10 minutes.

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Interview Frameworks

CIRCLES, STAR, AARRR, RICE, MECE. The exact frameworks that make Informa interviewers nod instead of frown. Step-by-step playbooks with the moves and the pitfalls.

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Sample answers

What a strong answer to these Informa interview questions shows.

Tell me about a time you had a significant disagreement with a colleague or manager regarding a marketing decision. How did you handle it, and what was the outcome?

A strong answer shows: Demonstrates active listening and empathy.; Focuses on finding a mutually agreeable solution or understanding differing viewpoints..

A strong answer shows: Uses a structured framework (e.g., RICE, MoSCoW, value vs. effort).; Asks clarifying questions about business goals and user needs.; Justifies prioritization based on data or hypotheses..

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