Framework de entrevista PM
AARRR (Pirate Metrics)
Growth, funnel, and business-strategy questions
Cuándo usarlo
Growth strategy, funnel diagnosis, launch planning.
La cheat sheet de AARRR (Pirate Metrics)
- A
Acquisition
How users find you. Channels, CAC, top-of-funnel volume.
- A
Activation
First meaningful experience. Aha-moment rate.
- R
Retention
Do they come back? D1/D7/D30, cohort curves.
- R
Referral
Do they bring others? Viral coefficient, K-factor.
- R
Revenue
Are they willing to pay? ARPU, LTV, conversion.
| Paso | Significado | La acción |
|---|---|---|
| A | Acquisition | How users find you. Channels, CAC, top-of-funnel volume. |
| A | Activation | First meaningful experience. Aha-moment rate. |
| R | Retention | Do they come back? D1/D7/D30, cohort curves. |
| R | Referral | Do they bring others? Viral coefficient, K-factor. |
| R | Revenue | Are they willing to pay? ARPU, LTV, conversion. |
Top trampas de AARRR (Pirate Metrics)
Son los pasos que convierten un framework sólido en una respuesta plana.
Jumping to 'run a promo' before finding which stage is broken.
Optimizing acquisition when retention is the real leak.
Pruébalo en este prompt
“DAU dropped 10% last week. Where do you look first?”
Empresas que te evalúan en AARRR (Pirate Metrics)
Estas empresas hacen preguntas estilo AARRR (Pirate Metrics) en su loop real. Explora las preguntas reales y la rúbrica con la que evaluamos.
