Framework de entrevista PM
HEART
Choosing and defending user-centered metrics (Google's own framework)
Cuándo usarlo
'How do you measure…' or 'What are the top 3 metrics for…'
La cheat sheet de HEART
- H
Happiness
Attitudinal — NPS, CSAT, app-store rating.
- E
Engagement
Depth of interaction — sessions, time, actions per user.
- A
Adoption
New users of a feature in a given period.
- R
Retention
Returning users over time.
- T
Task success
Can users complete the core job? Completion rate, error rate, time-to-complete.
| Paso | Significado | La acción |
|---|---|---|
| H | Happiness | Attitudinal — NPS, CSAT, app-store rating. |
| E | Engagement | Depth of interaction — sessions, time, actions per user. |
| A | Adoption | New users of a feature in a given period. |
| R | Retention | Returning users over time. |
| T | Task success | Can users complete the core job? Completion rate, error rate, time-to-complete. |
Top trampas de HEART
Son los pasos que convierten un framework sólido en una respuesta plana.
Listing all five categories without picking a North Star.
Picking a vanity metric (DAU) when retention is more honest.
Pruébalo en este prompt
“How would you measure success of YouTube Shorts?”