Framework entretien PM
AARRR (Pirate Metrics)
Growth, funnel, and business-strategy questions
Quand y avoir recours
Growth strategy, funnel diagnosis, launch planning.
La cheat sheet AARRR (Pirate Metrics)
- A
Acquisition
How users find you. Channels, CAC, top-of-funnel volume.
- A
Activation
First meaningful experience. Aha-moment rate.
- R
Retention
Do they come back? D1/D7/D30, cohort curves.
- R
Referral
Do they bring others? Viral coefficient, K-factor.
- R
Revenue
Are they willing to pay? ARPU, LTV, conversion.
| Étape | Sens | L'action |
|---|---|---|
| A | Acquisition | How users find you. Channels, CAC, top-of-funnel volume. |
| A | Activation | First meaningful experience. Aha-moment rate. |
| R | Retention | Do they come back? D1/D7/D30, cohort curves. |
| R | Referral | Do they bring others? Viral coefficient, K-factor. |
| R | Revenue | Are they willing to pay? ARPU, LTV, conversion. |
Top des pièges AARRR (Pirate Metrics)
Voilà les moves qui transforment un framework solide en réponse fade.
Jumping to 'run a promo' before finding which stage is broken.
Optimizing acquisition when retention is the real leak.
Essayez sur ce prompt
“DAU dropped 10% last week. Where do you look first?”