Framework entretien PM
AARRR (Pirate Metrics)
Growth, funnel, and business-strategy questions
Quand y avoir recours
Growth strategy, funnel diagnosis, launch planning.
La cheat sheet AARRR (Pirate Metrics)
- A
Acquisition
How users find you. Channels, CAC, top-of-funnel volume.
- A
Activation
First meaningful experience. Aha-moment rate.
- R
Retention
Do they come back? D1/D7/D30, cohort curves.
- R
Referral
Do they bring others? Viral coefficient, K-factor.
- R
Revenue
Are they willing to pay? ARPU, LTV, conversion.
| Étape | Sens | L'action |
|---|---|---|
| A | Acquisition | How users find you. Channels, CAC, top-of-funnel volume. |
| A | Activation | First meaningful experience. Aha-moment rate. |
| R | Retention | Do they come back? D1/D7/D30, cohort curves. |
| R | Referral | Do they bring others? Viral coefficient, K-factor. |
| R | Revenue | Are they willing to pay? ARPU, LTV, conversion. |
Top des pièges AARRR (Pirate Metrics)
Voilà les moves qui transforment un framework solide en réponse fade.
Jumping to 'run a promo' before finding which stage is broken.
Optimizing acquisition when retention is the real leak.
Essayez sur ce prompt
“DAU dropped 10% last week. Where do you look first?”
Entreprises qui te notent sur AARRR (Pirate Metrics)
Ces entreprises posent vraiment des questions de type AARRR (Pirate Metrics) dans leur loop. Parcours les vraies questions et la rubrique d'évaluation.
Amazon
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Anthropic
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Apple
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Bending Spoons
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Doctolib
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Dropbox
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Ouvrir la banque Google
Hugging Face
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