Framework entretien PM
HEART
Choosing and defending user-centered metrics (Google's own framework)
Quand y avoir recours
'How do you measure…' or 'What are the top 3 metrics for…'
La cheat sheet HEART
- H
Happiness
Attitudinal - NPS, CSAT, app-store rating.
- E
Engagement
Depth of interaction - sessions, time, actions per user.
- A
Adoption
New users of a feature in a given period.
- R
Retention
Returning users over time.
- T
Task success
Can users complete the core job? Completion rate, error rate, time-to-complete.
| Étape | Sens | L'action |
|---|---|---|
| H | Happiness | Attitudinal - NPS, CSAT, app-store rating. |
| E | Engagement | Depth of interaction - sessions, time, actions per user. |
| A | Adoption | New users of a feature in a given period. |
| R | Retention | Returning users over time. |
| T | Task success | Can users complete the core job? Completion rate, error rate, time-to-complete. |
Top des pièges HEART
Voilà les moves qui transforment un framework solide en réponse fade.
Listing all five categories without picking a North Star.
Picking a vanity metric (DAU) when retention is more honest.
Essayez sur ce prompt
“How would you measure success of YouTube Shorts?”
Entreprises qui te notent sur HEART
Ces entreprises posent vraiment des questions de type HEART dans leur loop. Parcours les vraies questions et la rubrique d'évaluation.