Type · Market Trends
What are the major trends impacting the insurance industry in the UK, and how might they affect Aviva's strategy?
How to Pass the Aviva IB Analyst Interview in 2026
The Aviva DNA (TL;DR)
Aviva's 'Care More' value is central to their interview process, assessing candidates on their ability to genuinely understand and address customer needs within complex financial products like AvivaPlus. They seek individuals who can articulate how their work directly impacts client trust and long-term relationships, often through scenario-based questions.
The Aviva Interview Loop
Your onsite loop will typically consist of 5 rounds.
- 1
Round 1
Recruiter ScreenMotivation, fit, GPA, deal interest. - 2
Round 2
Technical ScreenAccounting, valuation (DCF, comps, precedent transactions), enterprise vs equity value. - 3
Round 3
Market KnowledgeRecent deals, market events, sector outlook, why this firm. - 4
Round 4
SuperdayMultiple back-to-back interviews with MDs/VPs covering technical + behavioral + fit. - 5
Round 5
Behavioral / LeadershipPast evidence of ownership, influence, resolving conflict.
The Danger Zone: Top Reasons Candidates Fail
Based on our database of Aviva interview outcomes, avoid these common traps:
- Confusing Aviva with other financial institutions.
- Blaming others for the failure.
- Not clearly defining the projection period and terminal value calculation.
- Failing to explain the process of identifying the error.
Test Yourself: Real Aviva Questions
Three real prompts pulled from our database.
Type · Technical
How would you assess the risk associated with Aviva's investment portfolio, and what are the implications for its solvency?
Type · Accounting
How does a $10 increase in depreciation expense affect the three financial statements?
+ many more questions, signals, and worked examples
Sign up to unlock the full Aviva grading rubric
Aviva Interview Question Bank
A sample from our database, grouped by round. Sign up to see the full set.
10 of 21 questions shown
1
Recruiter Screen
2- 1
Type · Motivation
Why are you interested in investment banking, and specifically why Aviva? - 2
Type · Fit
Tell me about your GPA and how it reflects your academic performance and work ethic.
2
Technical Screen
4- 3
Type · Valuation
Walk me through a DCF valuation for Aviva. What are the key assumptions and drivers? - 4
Type · Valuation
How would you value Aviva using comparable company analysis? What metrics would you use? - + 2 more questions in this round (sign up to unlock)
3
Market Knowledge
3- 5
Type · Market Trends
What are the major trends impacting the insurance industry in the UK, and how might they affect Aviva's strategy? - 6
Type · Recent Deals
Can you discuss a recent M&A transaction in the financial services sector that you found interesting, and why? - + 1 more questions in this round (sign up to unlock)
4
Superday
2- 7
Type · Technical
If Aviva were to acquire a smaller competitor, what are the key financial metrics you would analyze to assess the deal's attractiveness? - 8
Type · Technical
How would you assess the risk associated with Aviva's investment portfolio, and what are the implications for its solvency?
5
Behavioral / Leadership
10- 9
Type · Ownership
Tell me about a time you took ownership of a project or problem that was not explicitly assigned to you. What was the situation and outcome? - 10
Type · Influence
Describe a situation where you had to influence a stakeholder or team who disagreed with your proposed approach. How did you gain their buy-in? - + 8 more questions in this round (sign up to unlock)
Unlock all 21 Aviva questions, free
No credit card. Every question with its framework, the grading signals interviewers score against, and a worked answer for each.
Interview tracks at Aviva
How Aviva's DNA translates across functions. Pick your role.
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Practice Aviva interviews end-to-end
Aviva Mock Interview
Run a live mock interview with our AI interviewer using Aviva-style prompts. Get scored on structure, signal, and answer length - exactly how the real loop grades you.
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STAR Stories for Aviva Behavioral Rounds
Build a Story Bank of your past wins, mapped to the leadership signals Aviva interviewers grade on. Reuse them across every behavioral round.
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Aviva Interview Prep Hub
The frameworks behind every Aviva round: CIRCLES for product sense, hypothesis-driven debugging for analytical, STAR for behavioral. Learn each one in 10 minutes.
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Interview Frameworks
CIRCLES, STAR, AARRR, RICE, MECE. The exact frameworks that make Aviva interviewers nod instead of frown. Step-by-step playbooks with the moves and the pitfalls.
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Sample answers
What a strong answer to these Aviva interview questions shows.
What are the major trends impacting the insurance industry in the UK, and how might they affect Aviva's strategy?
A strong answer shows: Awareness of current industry dynamics.; Ability to analyze implications for a specific company.; Insight into strategic decision-making..
How would you assess the risk associated with Aviva's investment portfolio, and what are the implications for its solvency?
A strong answer shows: Understanding of risk management in finance.; Knowledge of insurance-specific regulations and capital requirements.; Ability to connect risk to financial health..
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