Type · A/B Testing

Enterprise · Marketing Interview Guide
Sign up to see ATSHow to Pass the Havas Marketing Interview in 2026
The Havas DNA (TL;DR)
The Havas Interview Loop
Your onsite loop will typically consist of 5 rounds.
- 1
Round 1
Recruiter ScreenMotivation, role fit, logistics. - 2
Round 2
Growth / StrategyFunnel design, channel selection, growth-loop reasoning. - 3
Round 3
Channel & CampaignPaid vs organic mix, attribution, campaign anatomy, A/B testing. - 4
Round 4
Brand & PositioningMessaging, audience segmentation, competitive differentiation. - 5
Round 5
Behavioral / LeadershipPast evidence of ownership, influence, resolving conflict.
The Danger Zone: Top Reasons Candidates Fail
Based on our database of Havas interview outcomes, avoid these common traps:
- Becoming defensive or dismissive of the criticism.
- Choosing a campaign with no clear marketing strategy.
- Generic answer not tailored to Havas or the advertising industry.
- Describing a task that was part of their defined role.
Test Yourself: Real Havas Questions
Three real prompts pulled from our database.
Type · Ownership
Type · Funnel Design
+ many more questions, signals, and worked examples
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Havas Interview Question Bank
A sample from our database, grouped by round. Sign up to see the full set.
9 of 20 questions shown
Recruiter Screen
1- 1
Type · Motivation
Why are you interested in a marketing role at Havas specifically, given our focus on advertising and client services?
Growth / Strategy
3- 2
Type · Funnel Design
Imagine we're launching a new digital campaign for a CPG client looking to increase brand awareness among Gen Z. Walk me through how you'd design the top of the marketing funnel to capture their attention. - 3
Type · Channel Selection
For the same CPG client campaign, what criteria would you use to select the most effective paid and organic channels to drive consideration and conversion? - + 1 more questions in this round (sign up to unlock)
Channel & Campaign
4- 4
Type · Paid vs. Organic Mix
For a client in the automotive sector, how would you determine the optimal balance between paid search, paid social, and organic content marketing efforts? - 5
Type · Attribution
A client is skeptical about the ROI of their influencer marketing campaigns. What attribution models could we use to demonstrate their impact, and what are the limitations of each? - + 2 more questions in this round (sign up to unlock)
Brand & Positioning
3- 6
Type · Messaging
How would you develop a compelling core message for a luxury travel brand aiming to differentiate itself from competitors focused solely on price? - 7
Type · Audience Segmentation
For a sustainable fashion brand, how would you segment the market beyond basic demographics (age, gender) to identify the most receptive audiences for targeted marketing campaigns? - + 1 more questions in this round (sign up to unlock)
Behavioral / Leadership
9- 8
Type · Ownership
Tell me about a time you took ownership of a challenging sales situation that was not initially your responsibility. What did you do, and what was the outcome? - 9
Type · Influence
Describe a situation where you had to influence a key decision-maker or stakeholder who was initially resistant to your proposal. How did you approach it, and what was the result? - + 7 more questions in this round (sign up to unlock)
Unlock the full Havas question bank
Free signup, no credit card. You get every question + the framework, grading signals, and worked answer for each.
Interview tracks at Havas
How Havas's DNA translates across functions. Pick your role.
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Practice Havas interviews end-to-end
Havas Mock Interview
Run a live mock interview with our AI interviewer using Havas-style prompts. Get scored on structure, signal, and answer length - exactly how the real loop grades you.
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STAR Stories for Havas Behavioral Rounds
Build a Story Bank of your past wins, mapped to the leadership signals Havas interviewers grade on. Reuse them across every behavioral round.
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Havas Interview Prep Hub
The frameworks behind every Havas round: CIRCLES for product sense, hypothesis-driven debugging for analytical, STAR for behavioral. Learn each one in 10 minutes.
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Interview Frameworks
CIRCLES, STAR, AARRR, RICE, MECE. The exact frameworks that make Havas interviewers nod instead of frown. Step-by-step playbooks with the moves and the pitfalls.
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