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Enterprise · Marketing Interview Guide

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How to Pass the Havas Marketing Interview in 2026

The Havas DNA (TL;DR)

Havas assesses strategic thinking and client relationship skills, looking for candidates who can translate brand objectives into impactful campaigns. They value a proactive approach to campaign management and a clear understanding of media planning.

The Havas Interview Loop

Your onsite loop will typically consist of 5 rounds.

  1. 1

    Round 1

    Recruiter Screen
    Motivation, role fit, logistics.
  2. 2

    Round 2

    Growth / Strategy
    Funnel design, channel selection, growth-loop reasoning.
  3. 3

    Round 3

    Channel & Campaign
    Paid vs organic mix, attribution, campaign anatomy, A/B testing.
  4. 4

    Round 4

    Brand & Positioning
    Messaging, audience segmentation, competitive differentiation.
  5. 5

    Round 5

    Behavioral / Leadership
    Past evidence of ownership, influence, resolving conflict.

The Danger Zone: Top Reasons Candidates Fail

Based on our database of Havas interview outcomes, avoid these common traps:

  • Becoming defensive or dismissive of the criticism.
  • Choosing a campaign with no clear marketing strategy.
  • Generic answer not tailored to Havas or the advertising industry.
  • Describing a task that was part of their defined role.

Test Yourself: Real Havas Questions

Three real prompts pulled from our database.

Type · A/B Testing

We're testing two different ad creatives for a new service launch. What key metrics would you track to determine a winning variation, and how would you ensure the test is statistically significant?

Type · Ownership

Tell me about a time you took full ownership of a project or initiative that was critical to your team's or company's success. What was the situation, what did you do, and what was the outcome?

Type · Funnel Design

Imagine we're launching a new digital campaign for a CPG client looking to increase brand awareness among Gen Z. Walk me through how you'd design the top of the marketing funnel to capture their attention.

+ many more questions, signals, and worked examples

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Havas Interview Question Bank

A sample from our database, grouped by round. Sign up to see the full set.

9 of 20 questions shown

1

Recruiter Screen

1
  1. 1

    Type · Motivation

    Why are you interested in a marketing role at Havas specifically, given our focus on advertising and client services?
2

Growth / Strategy

3
  1. 2

    Type · Funnel Design

    Imagine we're launching a new digital campaign for a CPG client looking to increase brand awareness among Gen Z. Walk me through how you'd design the top of the marketing funnel to capture their attention.
  2. 3

    Type · Channel Selection

    For the same CPG client campaign, what criteria would you use to select the most effective paid and organic channels to drive consideration and conversion?
  3. + 1 more questions in this round (sign up to unlock)
3

Channel & Campaign

4
  1. 4

    Type · Paid vs. Organic Mix

    For a client in the automotive sector, how would you determine the optimal balance between paid search, paid social, and organic content marketing efforts?
  2. 5

    Type · Attribution

    A client is skeptical about the ROI of their influencer marketing campaigns. What attribution models could we use to demonstrate their impact, and what are the limitations of each?
  3. + 2 more questions in this round (sign up to unlock)
4

Brand & Positioning

3
  1. 6

    Type · Messaging

    How would you develop a compelling core message for a luxury travel brand aiming to differentiate itself from competitors focused solely on price?
  2. 7

    Type · Audience Segmentation

    For a sustainable fashion brand, how would you segment the market beyond basic demographics (age, gender) to identify the most receptive audiences for targeted marketing campaigns?
  3. + 1 more questions in this round (sign up to unlock)
5

Behavioral / Leadership

9
  1. 8

    Type · Ownership

    Tell me about a time you took ownership of a challenging sales situation that was not initially your responsibility. What did you do, and what was the outcome?
  2. 9

    Type · Influence

    Describe a situation where you had to influence a key decision-maker or stakeholder who was initially resistant to your proposal. How did you approach it, and what was the result?
  3. + 7 more questions in this round (sign up to unlock)

Unlock the full Havas question bank

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Interview tracks at Havas

How Havas's DNA translates across functions. Pick your role.

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