Building a StoryBrand

Clarify Your Message So Customers Will Listen

by Donald Miller

Building a StoryBrand presents a seven-part framework for clarifying a message so that customers pay attention to it. The author argues that many messages fail because they are crowded with detail and do not place the customer at the centre of the story. The book sets out a sequence of questions and narrative elements, such as a character, a problem, a guide and a clear call to action, that a business can use to shape its website, slogans and sales copy. It is aimed at business owners, marketers and teams who want their communication understood quickly.

• First published in 2017
• 240 pages
• About 6 hours of reading