Good Strategy Bad Strategy

The Difference and Why It Matters

by Richard P. Rumelt

Richard P. Rumelt separates sound strategy from the vague goal-setting that often passes for it. He explains that good strategy diagnoses the core challenge in a situation, sets a guiding approach, and commits resources to coherent actions that build on existing strengths. Bad strategy, by contrast, lists ambitions, relies on inflated jargon, and avoids hard choices. Through many organisational examples, the book shows how leaders and managers can recognise each kind and write more focused plans.