How to Pass the Campari Group Brand Manager Interview in 2026

The Campari Group DNA (TL;DR)

They seek candidates with a strong commercial mindset, passion for premium spirits brands like Aperol and Campari, and a global perspective. Cultural fit, collaboration, and a proactive approach to business challenges are highly valued.

The Campari Group Interview Loop

Your onsite loop will typically consist of 4 rounds.

1
Round 1
Recruiter Screen
Motivation, brand affinity, category interest, fit.
2
Round 2
Brand Strategy Case
Brand positioning, repositioning, launching a new SKU, defending share against a challenger.
3
Round 3
Marketing Mix
Pricing, distribution, promotion strategy, ATL vs BTL trade-offs, ROI on activation.
4
Round 4
Consumer Insights
Reading research data, identifying consumer tensions, translating insight to action.
5
Round 5
Behavioral / Leadership
Past evidence of ownership, influence, resolving conflict.

The Danger Zone: Top Reasons Candidates Fail

Based on our database of Campari Group interview outcomes, avoid these common traps:

Focusing only on personal career advancement without demonstrating genuine brand affinity.
Failing to consider the specific nuances of the Aperol brand equity and how it translates to a Gen Z RTD.
Lack of a clear, actionable plan for communicating the new positioning across relevant touchpoints.
Ignoring the impact on distribution partners and sales volume.

Test Yourself: Real Campari Group Questions

Three real prompts pulled from our database.

Type · Brand Repositioning

Wild Turkey Bourbon has a strong heritage but is perceived by some as traditional. How would you reposition Wild Turkey to appeal to a broader, more contemporary whiskey drinker while respecting its core identity?

Type · Influence

Describe a situation where you had to influence a key stakeholder (e.g., sales team, agency partner, senior management) to adopt your brand strategy or proposal, even though they initially disagreed. How did you approach it?

Type · Motivation

Why Campari Group, and what specifically about our portfolio of brands excites you as a Brand Manager?

+ many more questions, signals, and worked examples

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Campari Group Interview Question Bank

A sample from our database, grouped by round. Sign up to see the full set.

9 of 14 questions shown

Recruiter Screen

1
Type · Motivation
Why Campari Group, and what specifically about our portfolio of brands excites you as a Brand Manager?

Brand Strategy Case

2
Type · Brand Launch
Imagine we are launching a new, premium ready-to-drink (RTD) cocktail under the Aperol brand umbrella, targeting Gen Z consumers in urban markets. Outline your strategy for positioning and launching this product.
3
Type · Brand Repositioning
Wild Turkey Bourbon has a strong heritage but is perceived by some as traditional. How would you reposition Wild Turkey to appeal to a broader, more contemporary whiskey drinker while respecting its core identity?
+ 1 more questions in this round (sign up to unlock)

Marketing Mix

4
Type · Pricing Strategy
We are considering a price increase for Campari Soda in the US market to reflect increased input costs and premium positioning. What factors would you consider, and how would you approach this decision?
5
Type · Distribution Strategy
How would you optimize the distribution strategy for Espolòn Tequila to increase its availability and visibility in the on-premise channel (bars and restaurants) in key metropolitan areas?
+ 2 more questions in this round (sign up to unlock)

Consumer Insights

6
Type · Reading Research Data
We have conducted a post-launch tracking study for a new flavor extension of SKYY Vodka. The data shows a significant increase in awareness but a flat repeat purchase rate. How would you interpret this data, and what actions would you recommend?
7
Type · Identifying Consumer Tensions
Based on your understanding of the premium gin category, what are some potential unmet needs or 'tensions' that consumers might experience when choosing or consuming gin, and how could a brand like The Botanist address them?
+ 1 more questions in this round (sign up to unlock)

Behavioral / Leadership

8
Type · Ownership
At Campari Group, we often manage brands with deep historical roots that require careful stewardship. Describe a time you recognized that a brand asset or legacy campaign was failing to resonate with modern consumers and independently drove a pivot to modernize it without being explicitly asked to change the status quo.
9
Type · Influence
Describe a situation where you had to influence a key stakeholder (e.g., sales team, agency partner, senior management) to adopt your brand strategy or proposal, even though they initially disagreed. How did you approach it?
+ 1 more questions in this round (sign up to unlock)