How long does the ITV interview process take?

Most candidates spend between 4 and 8 weeks from recruiter screen to offer. The onsite loop itself runs in a single day or is split across two half-days, with debrief and offer typically within 5 business days after.

How should I prepare specifically for ITV?

Focus on three things: (1) the company DNA shown above — what they actually grade for, (2) the rounds in your loop, especially the round most candidates underestimate, and (3) drilling on the question types in this guide using a structured framework like CIRCLES or STAR.

Does this apply to engineering or design roles at ITV?

The DNA stays the same — what changes is the round mix. SWE candidates face coding screens instead of Product Sense; designers face portfolio reviews and design exercises. The "what they value" and behavioral signals carry across all functions.

Other roles at ITV:Product Manager Software Engineer Marketing Sales Brand Manager

Enterprise · Sales Interview Guide

Applies via Workday

How to Pass the ITV Sales Interview in 2026

The ITV DNA (TL;DR)

ITV values candidates who demonstrate strong collaboration, commercial awareness, and adaptability within a fast-paced media landscape. They seek individuals who understand audience engagement, content strategy, and can contribute to evolving broadcast and digital platforms like ITVX.

The ITV Interview Loop

Your onsite loop will typically consist of 5 rounds.

1
Round 1
Recruiter Screen
Motivation, territory fit, logistics.
2
Round 2
Sales Pitch / Demo
Pitching the company's product to a mock prospect.
3
Round 3
Deal Strategy
Pipeline management, multi-stakeholder navigation, MEDDIC qualification.
4
Round 4
Customer Discovery
Asking diagnostic questions, surfacing pain, qualifying.
5
Round 5
Behavioral / Leadership
Past evidence of ownership, influence, resolving conflict.

The Danger Zone: Top Reasons Candidates Fail

Based on our database of ITV interview outcomes, avoid these common traps:

Blaming the other party entirely without acknowledging their own role or perspective.
Describing a situation where they were part of a team effort without highlighting their specific contribution.
Blaming the other person entirely.
Focusing only on the technical details without addressing the interpersonal aspect.

Test Yourself: Real ITV Questions

Three real prompts pulled from our database.

Type · Resolving Conflict

Tell me about a time you experienced conflict with a colleague or a client. How did you handle it, and what was the resolution?

Type · Influence

Describe a situation where you had to influence a key decision-maker or stakeholder who was initially resistant to your proposal. How did you approach it?

Type · Learning

Tell me about a time you had to quickly learn a new technology or programming language for a project. How did you approach the learning process, and how did you apply it?

+ many more questions, signals, and worked examples

Unlock the rubric →

ITV Interview Question Bank

A sample from our database, grouped by round. Sign up to see the full set.

10 of 20 questions shown

Recruiter Screen

1
Type · Motivation
Why are you interested in a sales role at ITV specifically, given our position in the media and entertainment industry?
2
Type · Territory Fit
Describe your experience selling into or understanding the UK media buyer landscape. What challenges and opportunities do you see for ITV in this market?

Sales Pitch / Demo

3
Type · Pitch
Imagine you are pitching ITVX (our streaming service) to a potential advertiser who currently spends most of their budget on traditional broadcast TV. Pitch them on why they should allocate a portion of their budget to ITVX.
4
Type · Pitch
A major CPG brand is looking to increase brand awareness and drive trial for a new product. Pitch them a multi-platform advertising package across ITV's broadcast channels and ITVX.
+ 1 more questions in this round (sign up to unlock)

Deal Strategy

5
Type · Pipeline Management
How do you prioritize opportunities in your sales pipeline when you have multiple high-value prospects simultaneously? Walk me through your criteria.
6
Type · Multi-stakeholder Navigation
Describe a complex deal you worked on that involved multiple stakeholders on the client side (e.g., marketing director, procurement, IT). How did you navigate these different interests and secure buy-in?
+ 1 more questions in this round (sign up to unlock)

Customer Discovery

7
Type · Diagnostic Questions
A potential client expresses dissatisfaction with their current media partner's campaign performance. What diagnostic questions would you ask to understand their pain points and identify opportunities for ITV?
8
Type · Qualifying Pain
How do you determine if a prospect's 'pain point' is significant enough to warrant a change in their current media strategy and invest in a new solution like ITV's?
+ 1 more questions in this round (sign up to unlock)

Behavioral / Leadership

9
Type · conflict resolution
Tell me about a time you had a significant disagreement with a stakeholder (e.g., engineering lead, marketing manager, executive) about a product decision. How did you approach it, and what was the outcome?
10
Type · Conflict Resolution
Tell me about a time you had a significant technical disagreement with a colleague or team lead. How did you approach the situation, and what was the outcome?
+ 7 more questions in this round (sign up to unlock)

Unlock the full ITV question bank

Free signup, no credit card. You get every question + the framework, grading signals, and worked answer for each.

Unlock all questions →

Interview tracks at ITV

How ITV's DNA translates across functions. Pick your role.

Sales professionals at ITV need strong commercial acumen, client relationship skills, and negotiation prowess to sell advertising across TV and digital platforms. They should demonstrate an understanding of media buying trends, audience demographics, and ITV's unique value proposition.

Resolving Conflict

Tell me about a time you experienced conflict with a colleague or a client. How did you handle it, and what was the resolution?

Influence

Describe a situation where you had to influence a key decision-maker or stakeholder who was initially resistant to your proposal. How did you approach it?

+ 1 more

Unlock the Sales grading rubric for ITV

See full Sales guide