How long does the Reply interview process take?

Most candidates spend between 4 and 8 weeks from recruiter screen to offer. The onsite loop itself runs in a single day or is split across two half-days, with debrief and offer typically within 5 business days after.

How should I prepare specifically for Reply?

Focus on three things: (1) the company DNA shown above - what they actually grade for, (2) the rounds in your loop, especially the round most candidates underestimate, and (3) drilling on the question types in this guide using a structured framework like CIRCLES or STAR.

Does this apply to engineering or design roles at Reply?

The DNA stays the same - what changes is the round mix. SWE candidates face coding screens instead of Product Sense; designers face portfolio reviews and design exercises. The "what they value" and behavioral signals carry across all functions.

Other roles at Reply:Tech Consultant Software Engineer Solutions Architect Strategy Consultant

Enterprise · Strategy Consultant Interview Guide

Interview language: English

How to Pass the Reply Strategy Consultant Interview in 2026

The Reply DNA (TL;DR)

Reply values candidates' structured problem-solving, strong client communication, and adaptability to diverse tech and business challenges. They seek individuals who demonstrate a practical, results-oriented mindset and can integrate effectively into their specialist company network.

The Reply Interview Loop

Your onsite loop will typically consist of 5 rounds.

1
Round 1
Recruiter Screen
Motivation, fit, why consulting.
2
Round 2
Case Interview
Market sizing, profitability, market entry, M&A - structured problem-solving with hypothesis-driven analysis.
3
Round 3
PEI / Personal Experience
STAR-style stories on leadership, entrepreneurial drive, personal impact.
4
Round 4
Fit / Partner Round
Why this firm, why this office, deeper resume walkthrough with senior partner.
5
Round 5
Behavioral / Leadership
Past evidence of ownership, influence, resolving conflict.

The Danger Zone: Top Reasons Candidates Fail

Based on our database of Reply interview outcomes, avoid these common traps:

Blaming others for the failure.
Describing a situation where they used their formal authority or relied on their manager to make the change.
Not segmenting the analysis by product line, customer segment, or geographic region.
Minimizing the impact of the mistake or blaming others.

Test Yourself: Real Reply Questions

Three real prompts pulled from our database.

Type · Conflict Resolution

Describe a situation where you had a significant disagreement with a colleague or team member. How did you approach the situation, and what was the resolution?

Type · Market Sizing

Estimate the total addressable market for cloud migration services for large enterprises in Germany over the next three years.

Type · Past Experience

Tell me about a time you made a significant mistake or error in your work. How did you handle it, and what did you learn from the experience?

+ many more questions, signals, and worked examples

Unlock the Reply rubric, free

Reply Interview Question Bank

A sample from our database, grouped by round. Sign up to see the full set.

9 of 20 questions shown

Recruiter Screen

1
Type · Motivation
Why are you interested in a strategy consulting role at Reply, specifically within our Enterprise division?

Case Interview

2
Type · Market Sizing
Estimate the total addressable market for cloud migration services for large enterprises in Germany over the next three years.
3
Type · Profitability
A major German manufacturing client is experiencing declining profitability in their industrial automation division. Analyze the potential causes and propose solutions.
+ 2 more questions in this round (sign up to unlock)

PEI / Personal Experience

4
Type · Leadership
Tell me about a time you led a team through a particularly challenging project with tight deadlines and high stakes. What was your approach, and what was the outcome?
5
Type · Entrepreneurial Drive
Describe a situation where you identified an opportunity or a problem and took the initiative to create something new or improve an existing process, even without being asked.
+ 1 more questions in this round (sign up to unlock)

Fit / Partner Round

6
Type · Firm Fit
Based on your understanding of Reply's focus on digital transformation and cloud services for enterprise clients, how do you see yourself contributing to our projects and client success?
7
Type · Resume Deep Dive
Walk me through your experience at [Previous Company/Project], focusing on a specific strategic initiative you were involved in. What was your precise role, what challenges did you face, and what was the quantifiable impact?
+ 1 more questions in this round (sign up to unlock)

Behavioral / Leadership

8
Type · Ownership
Tell me about a time you were responsible for a technical solution that faced unexpected challenges or failures. What was your role, what steps did you take to address the situation, and what was the outcome?
9
Type · Conflict Resolution
Tell me about a time you had a significant disagreement with a colleague or stakeholder regarding a technical approach or project direction. How did you handle the conflict, and what was the resolution?
+ 7 more questions in this round (sign up to unlock)